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Enhancing product portfolios through M&A

9 October 2025

Client overview

Our client, Kiril Mischeff Group, is a privately-owned food and beverage supplier headquartered in Nottinghamshire. Established in 1935, the Group is one of Europe’s leading providers of food ingredients and finished products to the manufacturing, foodservice, and retail sectors. With a strong reputation for quality, innovation, and reliability, Kiril Mischeff continues to expand its portfolio through strategic acquisitions that complement and enhance its existing operations. 

As part of its growth strategy, Kiril Mischeff approached us for support with the acquisition of Primepak Foods Ltd, a family-owned food manufacturer based in East Yorkshire. Primepak specialises in the processing of cheese and cooked meats, and the manufacture of sandwich fillers for retail, delicatessen, and foodservice markets. Operating under its own brand Wolds Edge as well as private label, Primepak brings valuable synergies to the Group’s existing product range. 

“This was a strategically important acquisition for Kiril Mischeff Group, and we were proud to play a key role in making it happen. Our focus was on delivering clear, commercially grounded advice and ensuring the transaction moved swiftly and smoothly from financial due diligence through supporting final negotiations to completion.” – Chris Theobald, Director of Transaction Services 

How we supported

We were engaged to support Kiril Mischeff Group throughout the acquisition process, with Chris Theobald and Malcolm Coomber leading on the transaction.

Our services included: 

Providing deal advisory support to ensure strategic alignment and commercial viability 
Conducting financial and tax due diligence to assess Primepak’s financial health and identify key risks 
Assisting with transaction structuring and negotiation supporting on the negotiation of deal terms and supporting Kiril’s planning to facilitate a smooth integration 
Offering hands-on guidance working together with other advisers throughout the process to ensure an efficient and successful completion 

Chris Theobald | Affinia

Chris Theobald

Director
Corporate Finance
Expertise
Corporate Finance
We provide corporate finance advisory services to individuals and businesses.

“Primepak Foods is a family owned and run business, that offers synergies with our existing products and services. This acquisition will allow us to expand and develop our offering and we welcome the Primepak team to the Kiril Mischeff family of companies. We look forward to working together for a mutually successful future.  The team at Affinia worked closely with us from tender stage to completion and their work and professionalism was first class.  We will have no hesitancy on calling on their services in the future as we continue to grow.”

Alan Smith
Group Finance Director, Kiril Mischeff Group