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Alice Ooi

Associate Director
Accountancy & Advisory
Sidcup: Main Road
Alice Ooi | Affinia

Associate Director

Alice, based in our Sidcup: Main Road office, is a Chartered Certified Accountant with over 25 years’ experience at Top 10 firms with a strong background in audit, financial reporting, tax and business advisory.  

Alice has experience in advising UK and international clients across a wide range of industries, from green technology, EVs, shipping, property investment and foreign owned subsidiaries. She has experience in overseeing large portfolios and multidisciplinary teams, including clients with revenues exceeding £500 million. She has led cross-border advisory, offering invaluable support to Chinese and APAC clients with a nuanced understanding of cross-border complexities and regulatory frameworks. 

Alice is known for her approachable nature and strong relationship-building skills. She takes time to understand the drivers behind each client’s business strategy and delivers tailored, practical solutions to meet their unique challenges. 

Beyond her professional role, Alice serves as a Board Member and Trustee of Mulan Foundation Network, a UK-based non-profit organisation. She actively contributes to initiatives that foster community and cultural development, reflecting her commitment to making a positive impact beyond business.