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Welcoming KRW Accountants to Affinia!
18 May 2026
We are delighted to welcome KRW Accountants to Affinia as we continue our growth in the Midlands. This is an exciting step for us, not just in expanding geographically, but in partnering with a great team that truly shares our values.
This comes shortly after the addition of our Nottingham office and marks another important step in strengthening our presence in the region, offering even greater local expertise and a broader range of services, and continuing to deliver the personal support our clients know us for.
KRW has been supporting business owners since 2009, offering fixed-fee accounting and tax compliance services with a down-to-earth, friendly approach. Like us, they believe in building strong relationships and genuinely supporting their clients, not just with the numbers, but with the bigger picture too. Their team shares a clear mission: to take care of their clients’ accounts and tax affairs so business owners can focus on what they do best: growing their business.
Their services greatly complement what we already offer: from compliance and tax planning to bookkeeping, payroll, and digital automation, KRW brings a broad range of expertise, and also provide virtual FD support and tailored services for start-ups, which means even more valuable support for businesses at every stage of their journey.
With over 1,100 colleagues across 19 offices, this is about more than just growth. We’re building a purpose-led firm that does things a little differently, combining high-quality expertise with a practical, approachable style.
Alex Beattie, Director at KRW Accountants, said:
“Joining forces with Affinia has strengthened our offering to owner managed businesses and paved the way for our continued growth, with the help and support of a forward-thinking team who share our values. We’re looking forward to the next chapter as part of the Affinia Group”.
“We’re delighted to bring KRW Accountants into Affinia, with clear shared values and exceptional client service, we are excited about working together. This is a great step forward in our continued growth plans in the Midlands and this combination supports our ambition to be the UK's largest purpose-led, purpose-built accountancy firm”.
Rob Harden, Chief Development Officer of Affinia
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